{"id":3728,"date":"2025-03-13T16:30:23","date_gmt":"2025-03-13T15:30:23","guid":{"rendered":"https:\/\/mix3design.com\/?post_type=download&#038;p=3728"},"modified":"2026-10-22T01:48:08","modified_gmt":"2026-10-21T23:48:08","slug":"guides-de-style-de-la-marque-services","status":"publish","type":"download","link":"https:\/\/mix3design.com\/fr\/service\/brand-style-guides-services\/","title":{"rendered":"Guides de style de la marque Services"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3728\" class=\"elementor elementor-3728\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"download\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e263a e-flex e-con-boxed e-con e-parent\" data-id=\"c7e263a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-574f7f04 e-con-full e-flex e-con e-child\" data-id=\"574f7f04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67865326 elementor-widget elementor-widget-heading\" data-id=\"67865326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une image de marque coh\u00e9rente gr\u00e2ce \u00e0 un guide de style professionnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ec1944 elementor-widget elementor-widget-text-editor\" data-id=\"71ec1944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un guide de style de marque est un document complet qui d\u00e9crit les \u00e9l\u00e9ments visuels et stylistiques d'une marque. Il sert de plan directeur pour assurer la coh\u00e9rence des logos, des couleurs, des polices de caract\u00e8res, des images et des messages sur toutes les plateformes. Que ce soit pour les m\u00e9dias num\u00e9riques ou imprim\u00e9s, un guide de style garantit que votre marque conserve une apparence coh\u00e9rente et professionnelle, renfor\u00e7ant ainsi la reconnaissance et la confiance de votre public.<\/p><p>La cr\u00e9ation d'un guide de style de marque est essentielle pour les entreprises qui cherchent \u00e0 \u00e9tablir une forte pr\u00e9sence sur le march\u00e9. Il permet d'\u00e9viter les incoh\u00e9rences dans la conception, de rationaliser les efforts de marketing et de permettre aux \u00e9quipes de communiquer un message de marque unifi\u00e9. Gr\u00e2ce \u00e0 un guide structur\u00e9, votre marque reste visuellement attrayante et instantan\u00e9ment reconnaissable, quel que soit l'endroit o\u00f9 elle appara\u00eet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e6454b8 e-con-full e-flex e-con e-child\" data-id=\"6e6454b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9299bf elementor-widget elementor-widget-image\" data-id=\"3a9299bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"432\" height=\"768\" src=\"https:\/\/mix3design.com\/wp-content\/uploads\/edd\/2025\/03\/brand-styles-432x768.jpg\" class=\"attachment-large size-large wp-image-3732\" alt=\"Une image de marque coh\u00e9rente gr\u00e2ce \u00e0 un guide de style professionnel\" srcset=\"https:\/\/mix3design.com\/wp-content\/uploads\/edd\/2025\/03\/brand-styles-432x768.jpg 432w, https:\/\/mix3design.com\/wp-content\/uploads\/edd\/2025\/03\/brand-styles-135x240.jpg 135w, https:\/\/mix3design.com\/wp-content\/uploads\/edd\/2025\/03\/brand-styles.jpg 576w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265d8843 e-flex e-con-boxed e-con e-parent\" data-id=\"265d8843\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58291def elementor-widget elementor-widget-menu-anchor\" data-id=\"58291def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"pricing\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a788fe elementor-widget elementor-widget-heading\" data-id=\"12a788fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guide de style de marque Plans tarifaires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5133d1d7 elementor-widget elementor-widget-text-editor\" data-id=\"5133d1d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choisissez un plan adapt\u00e9 aux besoins de votre marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64fdc0 elementor-widget elementor-widget-global elementor-global-6413 elementor-widget-wp-widget-edd_multi_currency_selector\" data-id=\"c64fdc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-edd_multi_currency_selector.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"edd-multi-currency-selector edd-multi-currency-selector-buttons\">\n\t\t\t\t<form method=\"GET\" action=\"\">\n\t\t\t\t\t\t\t\t<button\n\t\t\t\ttype=\"submit\"\n\t\t\t\tclass=\"button edd-submit edd-multi-currency-button blue edd-multi-currency-button--selected\"\n\t\t\t\tname=\"currency\"\n\t\t\t\tvalue=\"USD\"\n\t\t\t\t disabled='disabled'\t\t\t>\n\t\t\t\tUSD (actif)\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<button\n\t\t\t\ttype=\"submit\"\n\t\t\t\tclass=\"button edd-submit edd-multi-currency-button blue\"\n\t\t\t\tname=\"currency\"\n\t\t\t\tvalue=\"EUR\"\n\t\t\t\t\t\t\t>\n\t\t\t\tEUR\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<button\n\t\t\t\ttype=\"submit\"\n\t\t\t\tclass=\"button edd-submit edd-multi-currency-button blue\"\n\t\t\t\tname=\"currency\"\n\t\t\t\tvalue=\"CAD\"\n\t\t\t\t\t\t\t>\n\t\t\t\tCAD\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<button\n\t\t\t\ttype=\"submit\"\n\t\t\t\tclass=\"button edd-submit edd-multi-currency-button blue\"\n\t\t\t\tname=\"currency\"\n\t\t\t\tvalue=\"GBP\"\n\t\t\t\t\t\t\t>\n\t\t\t\tGBP\t\t\t<\/button>\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73374f elementor-widget elementor-widget-html\" data-id=\"c73374f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<section class=\"mix3-pricing\" aria-label=\"Guide de style de marque Plans tarifaires\">\r\n  <div class=\"mix3-pricing-grid\">\r\n\r\n    <!-- BASIC -->\r\n    <article class=\"mix3-pricing-card\">\r\n      <header class=\"mix3-plan-header\">\r\n        <h3>De base<\/h3>\r\n        <p>Id\u00e9al pour les startups ayant besoin de directives de marque essentielles.<\/p>\r\n      <\/header>\r\n\r\n      <div class=\"mix3-plan-price\">\r\n        <span class=\"edd_price\" id=\"edd_price_3728\">&#36;49<\/span>\r\n      <\/div>\r\n\r\n      <a class=\"mix3-plan-button\"\r\n         href=\"https:\/\/mix3design.com\/fr\/caisse\/?edd_action=add_to_cart&amp;download_id=3728&amp;edd_options%5Bprice_id%5D=1\">\r\n        S\u00e9lectionner un plan\r\n      <\/a>\r\n\r\n      <div class=\"mix3-plan-content\">\r\n        <input type=\"checkbox\" id=\"mix3-3728-basic\"\r\n               class=\"mix3-plan-toggle\">\r\n\r\n        <ul class=\"mix3-plan-features\">\r\n          <li>Palette de couleurs<\/li>\r\n          <li>Lignes directrices en mati\u00e8re de typographie<\/li>\r\n        <\/ul>\r\n\r\n        <div class=\"mix3-extra-wrap\">\r\n          <div class=\"mix3-extra-inner\">\r\n            <ul class=\"mix3-plan-features\">\r\n              <li class=\"mix3-not-included\">Directives d&#039;utilisation du logo<\/li>\r\n              <li class=\"mix3-not-included\">Directives relatives \u00e0 l&#039;iconographie<\/li>\r\n              <li class=\"mix3-not-included\">Directives de style visuel<\/li>\r\n              <li>Guide de marque (PDF)<\/li>\r\n              <li>2 R\u00e9visions<\/li>\r\n              <li>Livraison sous 2 jours ouvrables<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <label for=\"mix3-3728-basic\"\r\n               class=\"mix3-plan-expand\">\r\n          <span class=\"mix3-show-more\">Afficher toutes les fonctionnalit\u00e9s<\/span>\r\n          <span class=\"mix3-show-less\">Afficher moins<\/span>\r\n          <span class=\"mix3-expand-icon\" aria-hidden=\"true\"><\/span>\r\n        <\/label>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- STANDARD -->\r\n    <article class=\"mix3-pricing-card mix3-plan-featured\">\r\n      <span class=\"mix3-plan-badge\">Les plus populaires<\/span>\r\n\r\n      <header class=\"mix3-plan-header\">\r\n        <h3>Standard<\/h3>\r\n        <p>Id\u00e9al pour les entreprises en pleine croissance qui recherchent une coh\u00e9rence de marque.<\/p>\r\n      <\/header>\r\n\r\n      <div class=\"mix3-plan-price\">\r\n        <span class=\"edd_price\" id=\"edd_price_3728\">&#36;79<\/span>\r\n      <\/div>\r\n\r\n      <a class=\"mix3-plan-button\"\r\n         href=\"https:\/\/mix3design.com\/fr\/caisse\/?edd_action=add_to_cart&amp;download_id=3728&amp;edd_options%5Bprice_id%5D=2\">\r\n        S\u00e9lectionner un plan\r\n      <\/a>\r\n\r\n      <div class=\"mix3-plan-content\">\r\n        <input type=\"checkbox\" id=\"mix3-3728-standard\"\r\n               class=\"mix3-plan-toggle\">\r\n\r\n        <ul class=\"mix3-plan-features\">\r\n          <li>Palette de couleurs<\/li>\r\n          <li>Lignes directrices en mati\u00e8re de typographie<\/li>\r\n        <\/ul>\r\n\r\n        <div class=\"mix3-extra-wrap\">\r\n          <div class=\"mix3-extra-inner\">\r\n            <ul class=\"mix3-plan-features\">\r\n              <li>Directives d&#039;utilisation du logo<\/li>\r\n              <li class=\"mix3-not-included\">Directives relatives \u00e0 l&#039;iconographie<\/li>\r\n              <li class=\"mix3-not-included\">Directives de style visuel<\/li>\r\n              <li>Guide de marque (PDF)<\/li>\r\n              <li>3 r\u00e9visions<\/li>\r\n              <li>Livraison sous 3 jours ouvrables<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <label for=\"mix3-3728-standard\"\r\n               class=\"mix3-plan-expand\">\r\n          <span class=\"mix3-show-more\">Afficher toutes les fonctionnalit\u00e9s<\/span>\r\n          <span class=\"mix3-show-less\">Afficher moins<\/span>\r\n          <span class=\"mix3-expand-icon\" aria-hidden=\"true\"><\/span>\r\n        <\/label>\r\n      <\/div>\r\n    <\/article>\r\n\r\n    <!-- PREMIUM -->\r\n    <article class=\"mix3-pricing-card\">\r\n      <header class=\"mix3-plan-header\">\r\n        <h3>Prime<\/h3>\r\n        <p>Id\u00e9al pour les entreprises ayant besoin de directives de marque compl\u00e8tes.<\/p>\r\n      <\/header>\r\n\r\n      <div class=\"mix3-plan-price\">\r\n        <span class=\"edd_price\" id=\"edd_price_3728\">&#36;149<\/span>\r\n      <\/div>\r\n\r\n      <a class=\"mix3-plan-button\"\r\n         href=\"https:\/\/mix3design.com\/fr\/caisse\/?edd_action=add_to_cart&amp;download_id=3728&amp;edd_options%5Bprice_id%5D=3\">\r\n        S\u00e9lectionner un plan\r\n      <\/a>\r\n\r\n      <div class=\"mix3-plan-content\">\r\n        <input type=\"checkbox\" id=\"mix3-3728-premium\"\r\n               class=\"mix3-plan-toggle\">\r\n\r\n        <ul class=\"mix3-plan-features\">\r\n          <li>Palette de couleurs<\/li>\r\n          <li>Lignes directrices en mati\u00e8re de typographie<\/li>\r\n        <\/ul>\r\n\r\n        <div class=\"mix3-extra-wrap\">\r\n          <div class=\"mix3-extra-inner\">\r\n            <ul class=\"mix3-plan-features\">\r\n              <li>Directives d&#039;utilisation du logo<\/li>\r\n              <li>Directives relatives \u00e0 l&#039;iconographie<\/li>\r\n              <li>Directives de style visuel<\/li>\r\n              <li>Guide de marque (PDF)<\/li>\r\n              <li>5 R\u00e9visions<\/li>\r\n              <li>Livraison sous 5 jours ouvrables<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n\r\n        <label for=\"mix3-3728-premium\"\r\n               class=\"mix3-plan-expand\">\r\n          <span class=\"mix3-show-more\">Afficher toutes les fonctionnalit\u00e9s<\/span>\r\n          <span class=\"mix3-show-less\">Afficher moins<\/span>\r\n          <span class=\"mix3-expand-icon\" aria-hidden=\"true\"><\/span>\r\n        <\/label>\r\n      <\/div>\r\n    <\/article>\r\n\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b7c33c e-flex e-con-boxed e-con e-parent\" data-id=\"37b7c33c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4857a5f7 e-con-full e-flex e-con e-child\" data-id=\"4857a5f7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c22d81 elementor-widget elementor-widget-heading\" data-id=\"41c22d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Besoin d'aide avant de commander ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210d3123 elementor-widget elementor-widget-text-editor\" data-id=\"210d3123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous avez des questions ou souhaitez voir d'autres exemples de notre travail ? Parcourez notre portfolio ou contactez-nous - nous sommes l\u00e0 pour vous aider \u00e0 choisir la bonne solution de conception.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f99257a e-con-full e-flex e-con e-child\" data-id=\"5f99257a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-420e9bb2 elementor-widget elementor-widget-button\" data-id=\"420e9bb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mix3design.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59cc3f0 elementor-widget elementor-widget-button\" data-id=\"59cc3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mix3design.com\/fr\/portfolio-de-design-graphique\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir le portefeuille<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Obtenez un guide de style de marque professionnel avec des palettes de couleurs, une typographie, etc. Garantir une identit\u00e9 de marque coh\u00e9rente et reconnaissable.<\/p>","protected":false},"author":1,"featured_media":3729,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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